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01 · Social Media Design

Valookie BCN

Instagram Content Design

Instagram content design for Valookie BCN, a New York-style cookie shop based in Barcelona — product photography layouts, brand story posts and pinned highlight series crafted to build a distinctive visual identity on social media.

About the project

Valookie BCN needed a consistent visual language on Instagram that matched their brand personality — fresh, fun and unapologetically New York-inspired, while feeling at home in Barcelona.

The work covers several content series: a pinned product carousel showcasing their cookie range with clean photography compositions, a "Nuestra historia" brand story series, and a second pinned series built around a narrative post format.

Each piece was designed to feel cohesive as part of a wider feed while standing strong on its own.

Project info

  • Client

    Valookie BCN

  • Disciplines

    Social media design · Content creation · Photography layout · Brand storytelling

  • Tools

    Adobe Illustrator · Photoshop · IA generativa

  • Format

    Instagram posts · Pinned carousels

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