Motion Design · 2025
Motion Design Promotional Ad
A fully animated promotional piece turning a digital marketing message into a clear, dynamic visual story.
BigSEO / Big School
The Project
BigSEO is an animated promotional piece created for Big School to present its Master's Degree in Digital Marketing.
I worked across the full creative process — from script and storyboard to animation and audio post-production — transforming an information-heavy message into a visual piece with clear hierarchy, rhythm and flow.
Process
The main challenge was to present multiple ideas in a short format without making the piece feel overloaded. I used typography, graphic elements, animated data and visual transitions to establish hierarchy and guide the viewer through the message.
Typography & Hierarchy
Information in Motion
Transitions & Rhythm
Process
Before animating, I structured the piece through storyboard frames to define composition, pacing and the relationship between each visual beat.
Using scale, position and timing
to turn typography into part of the visual rhythm.
Charts and graphic elements were animated progressively to make information easier to follow and keep the visual language consistent.
Transitions connect each idea while maintaining continuity and preventing the piece from feeling like a sequence of disconnected slides.
Final Film